EDP in athletics

Running with Purpose: EDP's commitment to well-being

EDP has been promoting outdoor sports for more than 28 years, having been a pioneering brand in this area.  

Investing in sports, particularly running, promotes healthy lifestyles and establishes a connection with a diverse public, ranging from young athletes to adults, providing a unique combination of physical and mental benefits.

EDP has been developing a highly relevant positioning work for athletics, focusing on competition, training and social responsibility.  

 

Maratona

A training and social impact program

EDP Clube Runners

Launched in 2024, EDP Clube Runners aims to democratize access to professional athletics for young people between the ages of 8 and 16 who live in economically vulnerable communities.

 With free weekly physical training sessions, these clubs have a professional coach, who accompanies the youngsters to progressively develop the skills needed to practice athletics.  

The aim is for these teams to start competing in official competitions such as the EDP New Generation.

Clube runners

Social responsibility

Through initiatives that combine athletics with social responsibility, EDP reinforces its focus on inclusion and its commitment to training younger generations. In this way, it continues the brand's connection with running in order to have a positive impact on the sport and on communities.  

EDP Donate

An initiative promoted at the bib fairs where EDP is present, which consists of collecting used sneakers in good condition to be donated to charities. When picking up their bibs, athletes can hand in their sneakers and thus contribute to a good cause.  

donate

Reforestation initiatives

Throughout the year, we invite all runners in EDP-supported races to reinforce their commitment to Earth and sign up for the reforestation volunteer actions that take place throughout the year.  

Florestação