EDP in athletics
Running with Purpose: EDP's commitment to well-being
EDP has been a pioneer in promoting outdoor sports for over 28 years.
Investing in sports, particularly running, promotes a healthy lifestyle and builds connections with a diverse audience, spanning young athletes to adults, offering a unique blend of physical and mental benefits.
EDP has been developing a highly relevant positioning work for athletics, focusing on competition, training and social responsibility.
Training and social impact
EDP Clube Runners
Launched in 2024, EDP Clube Runners aims to democratize access to professional athletics for young people between the ages of 8 and 16 who live in economically vulnerable communities.
These clubs offer free weekly physical training sessions, led by a professional coach who helps young athletes progressively develop the skills needed for athletics.
The goal is for these teams to begin competing in official competitions, such as the EDP New Generation.
EDP at races
Stay up to date with the athletics events sponsored by EDP. Click on the events below to find out more.
Social responsibility
Through initiatives that combine athletics with social responsibility, EDP reinforces its focus on inclusion and its commitment to training younger generations. This strengthens the brand’s connection to running, aiming to make a positive impact on both the sport and the broader community.
EDP Donate
An initiative promoted at the bib fairs where EDP is present, which consists of collecting used sneakers in good condition to be donated to charities. When picking up their bibs, athletes can hand in their sneakers and thus contribute to a good cause.
Reforestation initiatives
Throughout the year, we invite all runners in EDP-supported races to reinforce their commitment to Earth and sign up for the reforestation volunteer actions that take place throughout the year.
