EDP lights up the spirit of hope this Christmas with Simone de Oliveira

EDP is launching a new institutional Christmas campaign under the motto “Light Up Your Christmas”, celebrating hope and the ability to find light even in the most challenging times. The campaign, now debuting in Portugal, aims to convey a message of optimism and humanity, strengthening EDP’s emotional connection with the Portuguese public.

In a context marked by uncertainty, this campaign reminds us that change begins with each of us, when we choose to focus on what truly matters: sharing, unity, and the presence of those closest to us.

The film, starring Simone de Oliveira, takes us on a symbolic journey from darkness to light, from sadness to hope. In an intimate tone, the artist reflects on a world in transformation and, in reuniting with her family, rediscovers the sparkle and hope that Christmas inspires. The choice of Simone, an icon of Portuguese culture and a symbol of strength, authenticity, and courage, embodies the spirit of this campaign and reinforces EDP’s ambition to communicate with closeness and warmth.

Over the past year, the brand has been strengthening its communication in Portugal, with a more approachable narrative focused on the everyday lives of Portuguese families, showing that EDP is now one of the most competitive and accessible options on the market. The company has sought to consolidate its leadership not only through competitive offers, but also by providing innovative solutions, an excellent customer experience, and communication that clearly reflects its commitment.

The campaign is therefore an invitation to empathy, reconnection, and human connection—values that are part of EDP’s identity and at the heart of this story.

The multi-channel campaign will be featured on television, press, digital, and cinema, as well as on EDP’s own channels throughout December. The creative concept was developed by Havas, and the campaign was directed by Marco Martins and produced by BomBom Filmes. The media plan was managed by Wavemaker.

Watch the campaign film here: Ilumina o teu Natal com a EDP

Watch the campaign making-of here: Ilumina o Teu Natal | Making-of