Christmas comes early with EDP Comercial
EDP Comercial’s new campaign brings the Christmas spirit forward with an offer of €100 credit on electricity bills for new residential and business customers.
EDP Comercial is bringing Christmas forward this year with a new campaign and an offer that reinforces EDP’s position as the most competitive energy supplier for the majority of Portuguese households.
From now until the end of the year, new customers who choose EDP Comercial for their home or business will receive €100 credit on their electricity bill.
Under the concept “Christmas comes earlier than you think”, the new campaign turns a particularly attractive commercial offer into an early taste of Christmas, while continuing the “EDP has more to offer than you think” claim.
In an increasingly competitive energy market, where consumers are looking for solutions that combine price, trust and a differentiated customer relationship, EDP Comercial is strengthening its proposition for those looking for a new electricity supplier, placing a simple and immediate financial benefit at the heart of the campaign.
Christmas starts in October
The campaign is based on a simple idea: if €100 feels like a gift, why wait until December? With this as its starting point, EDP Comercial is stepping into the Christmas season as early as October, using humour and a warm, approachable tone to communicate the new offer.
João Baião once again takes centre stage in an EDP campaign, bringing the “Christmas comes earlier than you think” concept to life across different formats. On radio, for example, the presenter puts a new spin on the traditional Portuguese Christmas song “Pinheirinho, Pinheirinho” to communicate the €100 bill credit in a light-hearted and engaging way.
The campaign will run across television, cinema, out-of-home, radio, digital channels, social media and EDP Comercial’s own channels, including stores, agents and edp.pt.
The offer is available to new residential and small business customers who join EDP Comercial by 31 December. The new campaign is also part of EDP’s 50th anniversary celebrations, reinforcing a communication approach that seeks to translate the brand’s long-standing relationship with people in Portugal into concrete and relevant propositions for today’s customers.
Watch the campaign films here:
For families: O Natal chega mais cedo do que imaginas (45'') - YouTube
For business: O Natal chega mais cedo ao seu negócio (10'')
Making-of: Making of: O Natal chega mais cedo do que imaginas
Campaign credits
Campaign: “Christmas comes earlier than you think”
Creative agency: NOSSA
Media agency: Wavemaker
Production company: Casper
Director: Bruno Ferreira
Featuring: João Baião
Media: TV, cinema, OOH, radio, digital, social media and owned channels