WE CHOOSE EARTH
Tour '24
A global conference to empower action
On June 20th, 2024, a major event in Munich brought together thinkers and
doers to inspire collective action towards a more sustainable future for the
planet and its people.
Powered by EDP, the WE CHOOSE EARTH TOUR is a global conference designed to engage and mobilize individuals and corporations to address the climate crisis and embrace environmental and social preservation.
Earth is calling us, and we are fully committed to leading the mission of protecting our planet. It’s not just about driving the energy transition. It’s about doing it in a fair and inclusive way. It’s about aligning technological innovation, policy debate, investment and social development in a powerful and positive movement that leaves no-one behind.
The second edition of the WE CHOOSE EARTH TOUR conference gathered influential voices from around the world, including Cate Blanchett, Ban Ki-moon, Alex Honnold, Sandrine Dixon-Declève, Vincent Stanley, and many others, all working towards a future that promotes prosperity for the economy, the environment, and humanity, while respecting our planetary boundaries.
The tour was integrated into the Smarter E-Europe conferences, widely recognized as a key event in the energy sector, particularly in the solar industry, which took place in Munich from June 18th to June 21st, 2024.
Meet the speakers
Senior business leaders, industry experts and speakers from diverse areas and fields of study shared insights on topics such as climate change, environmental sustainability, and energy in today’s landscape.
Alex Honnold
Professional rock climber and founder of the Honnold Foundation
Alex Honnold
Professional rock climber and founder of the Honnold Foundation
Alex Honnold is a professional adventure rock climber whose audacious free-solo ascents of America’s biggest cliffs have made him one of the most recognized and followed climbers in the world. A gifted but hard-working athlete, Alex Honnold is known as much for his humble, self-effacing attitude as he is for the dizzyingly tall cliffs, he has climbed without a rope to protect him if he falls. Honnold has been profiled by 60 Minutes and the New York Times, featured on the cover of National Geographic, appeared in international television commercials and starred in numerous adventure films including the Emmy-nominated “Alone on the Wall."
Honnold is sponsored by The North Face, Black Diamond, La Sportiva, Ando and Stride Health and is a board member of El Cap Climbing Gyms. He is the founder of the Honnold Foundation, an environmental non-profit that awards grants to bold and ethical community scale projects driving innovation in the solar industry, increasing climate resilience, reducing environmental impact, bolstering social and economic equity, and improving peoples’ lives. To this day, Alex maintains his simple “dirtbag-climber” existence, living out of his van and traveling the world in search of the next great vertical adventure.
Ban Ki-moon
Secretary-General of the United Nations (2007-2016)
Ban Ki-moon
Secretary-General of the United Nations (2007-2016)
A career diplomat and eighth Secretary-General of the United Nations, Ban Ki-moon has spent his career in public service inspiring international cooperation and advocating for human rights and sustainable development. Ban Ki-moon also served as the Minister of Foreign Affairs and Trade of South Korea. He is the Founder of the Ban Ki-moon Centre for Global Citizens, a non-profit whose mission is to empower women and youth to live in a peaceful and prosperous world.
Ki-moon has been named a “Top 100 Global Thinker” by Foreign Policy for his achievement of making the Paris Agreement a legally binding treaty less than a year after it was adopted. He has also been named to Forbes list of “The World’s Most Powerful People,” and is a recipient of France’s Legion of Honour. Ban Ki-moon serves as President and Chair of the Global Green Growth Institute and chairs the Global Commission on Adaptation as well as the International Olympic Ethics Commission.
Cate Blanchett
Acclaimed Actor, Producer and Advocate for Human Rights and Climate Solutions
Cate Blanchett
Acclaimed Actor, Producer and Advocate for Human Rights and Climate Solutions
Cate Blanchett is an acclaimed actor, producer and advocate for human rights and climate solutions. She is the co-Founder and Principal of film and television production company Dirty Films, alongside her partners Andrew Upton and Coco Francini, which recently launched PROOF OF CONCEPT, a program offering financial support, mentorship and exhibition opportunities to emerging filmmakers. She also created and produced the Audible Original podcast CLIMATE OF CHANGE and produced EVOLVER, a VR interactive experience. Her acting credits include numerous award-winning films, earning her four BAFTAs, two Academy Awards, three Golden Globes, and three Screen Actors Guild awards.
Blanchett is a Global Goodwill Ambassador for UNHCR, the UN Refugee Agency and received the Crystal Award at the World Economic Forum in Davos and a lifetime member of the Australian Conservation Foundation, a strong supporter of the Actors Benevolent Fund, the SAG-AFTRA Foundation, the Australian Wildlife Concervancy, an AFI Ambassador and Patron of the Sydney Film Festival and the NIDA Foundation, the drama school at which she trained. She is also a member of the Earthshot Prize Council.
Joschka Fischer
Former Minister of Foreign Affairs and Vice Chancellor, Germany
Joschka Fischer
Former Minister of Foreign Affairs and Vice Chancellor, Germany
Joschka Fischer has been a member of the Green Party since 1982, for which he was first elected to the German Bundestag in 1983. From 1985-1987 he held the office of Minister for Environment and Energy in Hesse, and at the same time, was a deputy member of the Bundesrat. In 1991-1994, he was Deputy Minister President of the State of Hesse and Hessian Minister for the Environment, Energy and Federal Affairs. From 1998 to 2005, Joschka was Federal Minister of Foreign Affairs and Vice Chancellor in the Red-Green government under Chancellor Schröder.
During his stellar career as Federal Foreign Minister, he was awarded an honorary doctorate from the University of Haifa in 2002, among other honors. In addition, he has also been the recipient of the Leo Baeck Prize since 2005, for his services in the Middle East conflict. From 2006 to 2007 he was a visiting professor at the Woodrow Wilson School, Princeton University.
Kjell A.
Nordström
Global business guru
Kjell A.
Nordström
Global business guru
Kjell A. Nordström is an expert on multinational organizations who has helped companies navigate periods of growth and crisis since the 1990s. He has written several books and has a rare prophetic accuracy on the keys to success for organizations in our rapidly changing world. He bases his observations and predictions on reliable research, the latest movements on the global market and his unparalleled experience and insight. For three decades he has been engaging with the world’s most influential and cutting-edge companies and consistently tops lists of the greatest management minds in Europe.
Dr. Nordström has a doctoral degree in International Business from the Stockholm School of Economics, where he has also played a central role at the Institute for International Business as one of the founders of “The Advanced Management Program”.
Miguel Stilwell d'Andrade
CEO of EDP
Miguel Stilwell d'Andrade
CEO of EDP
Miguel Stilwell d’Andrade is CEO of EDP, a global leader in renewables, networks and client solutions, with operations across Europe, North America, Latin America and Asia-Pacific. More than 85% of the energy produced by EDP comes from renewable sources, and the goal is to be all-green by 2030.
Miguel has accumulated more than 20 years of experience in the energy sector. He spent the early part of his career in Investment Banking and has been a leader at EDP since 2000, from several transactions and investments that laid the foundation for EDP Renewables, to CEO of EDP Spain, CEO of EDP’s supply business in Portugal and Board Member of EDP Distribution. After being the CFO of EDP, Miguel became CEO of EDP and EDP Renewables in January 2021.
Miguel holds an MBA from the MIT Sloan School of Management and graduated from the University of Strathclyde (Scotland, UK) with an M.Eng in Mechanical Engineering.
Patricia Espinosa
CEO and Founding Partner at onepoint5_io, Former Executive Secretary of the UNFCCC
Patricia Espinosa
CEO and Founding Partner at onepoint5_io, Former Executive Secretary of the UNFCCC
Ambassador Patricia Espinosa is a founding partner and CEO of onepoint5, a consulting company in the areas of environment, social responsibility, and corporate governance, specializing in climate change.
As a Career Diplomat, Ambassador Espinosa is a respected leader on the international stage, with over 40 years of experience at the highest diplomatic level, in multilateral negotiations, and international relations. Prior to the establishment of onepoint5, she served as the Executive Secretary of the United Nations Framework Convention on Climate Change (2016-2022), Secretary of Foreign Affairs of Mexico (2006-2012), and Ambassador of Mexico to the Federal Republic of Germany (2013-2016) and to Austria, Slovakia, and Slovenia (2002-2006). In 2012, she was appointed Ambassador Emeritus, the highest recognition that the Mexican State grants to its diplomats.
Sandrine
Dixson-Declève
Co-president of the Club of Rome
Sandrine
Dixson-Declève
Co-president of the Club of Rome
Sandrine Dixson-Declève is an environmental scientist and an international climate change, sustainable development, sustainable finance, and complex system thought leader. She is Co-president of the Club of Rome and divides her time between leading the Club of Rome, advising on non-Executive corporate and academic Boards, lecturing, and facilitating difficult conversations. She is a TED global speaker and was recognised most recently by Reuters as one of 25 global female trailblazers and by GreenBiz as one of the 30 most influential women across the globe driving change in the low carbon economy and promoting green business.
Vera Pinto Pereira
Executive Board Member at EDP
Vera Pinto Pereira
Executive Board Member at EDP
Vera Pinto Pereira graduated and Post-Graduated in Economics by Universidade NOVA de Lisboa and has an MBA from INSEAD. In 2018, Vera was appointed as a member of the Executive Board of Directors of EDP, where she is also the CEO at EDP Comercial. She is also a member of the Board of EDP Spain, EDP Brazil and EDP Renewables and President of the Board of EDP Foundation.
Previously, she was the Executive Vice President and Managing Director for Spain and Portugal at Fox Networks Group and member of the Executive Leadership Team Europe and Africa, after working for several years in consulting and the telecommunications industry.
Vincent Stanley
Director of Philosophy at Patagonia and Co-Author of “The Responsible Company”
Vincent Stanley
Director of Philosophy at Patagonia and Co-Author of “The Responsible Company”
Vincent Stanley has been with Patagonia since its inception in 1973 in crucial executive roles. He co-wrote “The Responsible Company” with Yvon Chouinard, founder and owner of Patagonia, drawing on their 40 years' experience at the company to articulate the elements of responsible business for our time.
More informally, Vincent is Patagonia’s chief storyteller. He helped develop the Footprint Chronicles, the company’s interactive website that outlines the social and environmental impact of its products; the Common Threads Partnership which promotes sustainability through the "reduce, repair, reuse, and recycle" approach; and Patagonia Books showcasing the brand's commitment to intellectual exploration and environmental activism. He serves as the company’s Director of Philosophy and is a visiting fellow at the Yale School of Management. He is also a poet whose work has appeared in Best American Poetry.
Host and Moderator
Maxi Sarwas
TV host and moderator
Maxi Sarwas
TV host and moderator
Maxi Sarwas is internationally active and has long been elite among presenters in Germany. The Munich native has over a decade of experience as an event presenter, on TV and also on the radio. Maxi became known in 2009 when she reported on the web for the large fan base of the show “Deutschland sucht den Superstar” for RTL. This was followed by well-known stations such as Sky (GoldstarTV), ProSieben and FCB-TV News, the station of the German record champion FC Bayern Munich. Since 2015, she has also been a permanent event presenter for Audi.
Maxi Sarwas moderates various TV, as well as WEB-TV formats and premium events in the areas of sports, automotive, fashion, lifestyle, business, technology and entertainment.
Michael Liebreich
Managing partner of EcoPragma Capital and CEO of Liebreich Associates
Michael Liebreich
Managing partner of EcoPragma Capital and CEO of Liebreich Associates
Michael Liebreich is an acknowledged speaker and thought leader on clean energy, mobility, technology, climate, sustainability, and finance. He is the managing partner of EcoPragma Capital, a Growth Equity investor, investing in companies on the cusp of strong commercial growth and contributing to the net-zero transition, and CEO of Liebreich Associates.
Michael is also known as the founder and a Senior Contributor to Bloomberg New Energy Finance. In 2020, Michael started “Cleaning Up – Leadership in an Age of Climate Change” a podcast where he has inspiring and open conversations with different leaders on energy, mobility, climate finance or sustainable development.
In 2019, Michael joined the IEA’s Global Commission for Urgent Action on Energy Efficiency, an independent panel focusing on key policy actions that can be undertaken by countries around the globe.
Program
An inspiring program designed to empower action for the protection of our planet.
Cate Blanchett
In this keynote speech, acclaimed actor, producer and UNHCR Ambassador, Cate Blanchett, known for her global advocacy work, shared her perspective on pressing environmental challenges. As creator and producer of the Audible Original podcast CLIMATE OF CHANGE, alongside clean energy entrepreneur Danny Kennedy, Blanchett delves into personal anecdotes amid the overwhelming "tide of bad news". A passionate advocate for environmental sustainability, Blanchett inspires action in communities and beyond, urging everyone to contribute to a more equitable and sustainable future.
Cate Blanchett and Vera Pinto Pereira
Cate Blanchett joined Vera Pinto Pereira, EDP Executive Board Member, in a conversation on environmental challenges and innovative solutions. Together, they assessed collective views on climate action and environment challenges and how these are deeply rooted in social issues. This conversation touched on the relevance of collaboration to achieving sustainability goals while advocating cross-sector dialogue and transformative change to drive impactful innovation.
Kjell A. Nordström
A tone-setter for a day of discussions on the profound impacts of globalization, urbanization, digitalization, and the energy transition in today's world, renowned economist Kjell A. Nordström explored how these changes, along with crises like climate change, pandemics, and geopolitical conflicts, are compelling industries and policymakers to prioritize the planet, enhance returns, and embrace ethical and responsible practices.
Sandrine Dixson-Declève, Joschka Fischer and Patricia Espinosa, moderated by Michael Liebreich
Policymakers, business leaders and global organizations are joining efforts to raise awareness and address climate change while striving for a fair energy transition. They face crucial questions: What are the key elements of climate justice? What solutions can they implement? How can different cultural contexts contribute to the common goal of preserving the planet and humanity? A panel of renowned speakers explored emerging partnerships bringing together the public sector, private sector, and philanthropies to tackle systemic climate and environmental challenges.
Vincent Stanley
What sets Patagonia apart in terms of its organizational values and philosophies, elevating them beyond mere aspirational statements, is their practical implementation throughout the organization's core functions, from product design to supply chain management and customer engagement, transforming them into actionable principles that guide the company's daily practices. As Patagonia's footprint continues to expand, Vincent Stanley offered an update on the company and its culture, and urged leaders to envision a future of fewer, better things, based on a greener, more responsible approach to business.
Alex Honnold and Michael Liebreich
Back from the break, we met Alex Honnold. Alex's incredible journey and his ability to manage fear and free solo the world's tallest cliffs is undeniably impressive. Yet, what inspires us the most is the profound intention and purpose that he brings to his life, merging his passions and committing to protect the planet in every way possible. Joined by Michael Liebreich, we asked ourselves: Are we living the life we truly desire? Are we directing our energy to the right places? Are we reaching everyone in a fair and equal manner?
Ban Ki-moon
The challenges we face as a society go beyond the climate action – it's about human rights and social justice. As we neared the end of the conference, we heard from Ban Ki-moon, Former Secretary-General of the United Nations, a “bridge-builder” and a key figure in crafting the 2030 Agenda and the Paris Agreement, who called for a fair energy transition rooted in international cooperation where no one is left behind.
Ban Ki-moon and Miguel Stilwell d’Andrade
Miguel Stilwell d’Andrade joined Ban Ki-moon on stage for a fireside chat to discuss the high strategic and security value of the energy sector and emphasize the significance of dialogue and collaboration to ensure access to clean, reliable and affordable energy for all.
Miguel Stilwell d’Andrade
Miguel Stilwell d'Andrade wrapped up the second edition of the We Choose Earth Tour by summarizing the main takeaways and encouraging everyone to play an active role in shaping a sustainable future for all.
TThe event was conducted in English with simultaneous translation available in German, Portuguese and Spanish.
Tickets
All proceeds from sales went to One Tree Planted, a non-profit organization dedicated to environmental conservation.
By purchasing a ticket, participants contributed to sustainability efforts and made a positive impact on nature, wildlife, and communities.
Meet the organization that we supported.
One Tree Planted is a non-profit that is on a mission to make it simple for anyone to help the environment by planting trees. Their projects span the globe and are done in partnership with local communities and environmental organizations to create an impact for nature, people, and wildlife. Reforestation helps to restore forests that have been degraded or deforested, provide jobs for social impact, and restore biodiversity habitat. Many projects have overlapping objectives that contribute to the UN's Sustainable Development Goals. Learn more at onetreeplanted.org.