Daniela Melchior is the face of the campaign for EDP’s new identity | edp.com

Daniela Melchior, the internationally famous Portuguese actress, is the face of the new EDP institutional campaign. The launch is today, 8 June, with Portuguese television, digital, print and cinema advertisements, which will also appear internationally in the different countries where the company operates.

The aim of the campaign is to communicate EDP's new identity, an image more aligned with the company's ambitious energy transition strategy. The slogan developed for this campaign is “We Choose Earth”, which captures the commitment to the sustainability of the planet, reflected in the €24 billion investment announced by EDP, as well as the promise to be a 100% green company by 2030. This manifesto also aims to mobilise society as a whole to the urgent challenge of combating climate change.

The campaign, developed and recorded in Portugal, was created by Havas Lisboa and produced by Casper Films. The music was created by the Portuguese drummer and producer Fred Ferreira, specifically for this project.

Daniela Melchior became globally famous after appearing in the film “The Suicide Squad” and is now one of the highest-profile Portuguese actresses internationally, already confirmed for forthcoming Hollywood films, such as “Fast and Furious 10” and “Guardians of the Galaxy Vol. 3”. The artist's international success mirrors the path that EDP has travelled over the last 40 years – EDP also started out in Portugal, in the energy production, distribution and marketing business, but today operates in 28 markets. EDP is now the fourth largest producer of wind energy in the world.

“It made total sense to me to accept this invitation from EDP, as soon as I became aware of the concept of the campaign. I believe that green energy is the future and that it is urgent that we change our consumption behaviour and habits. Starring in this film fills me with pride because I am helping to spread messages that I support, because it brought me back to Portugal to work, and because I am surrounded by a team of excellent professionals. I could not be happier with the result,” said Daniela Melchior.

EDP updated its image on 2 June, which now reflects EDP's transformation in recent years into a more global, inclusive company, focused on the future, sustainability, innovation and social responsibility.

Watch the campaign video here:  Nós escolhemos a Terra - Spot 60'' - YouTube

Watch the making-of video here: We Choose Earth | campaign making of - YouTube